Chanel® Chance

A personal project focusing on rebranding and creating 3D renderings for Chanel's Chance perfume collection.

Chanel’s Chance fragrance line has been a long-time staple with its four core scents, CHANCE, CHANCE EAU TENDRE, CHANCE EAU FRAÎCHE, and CHANCE EAU VIVE. Initially designed with a younger clientele in mind, the Chance collection radiates youthful energy while maintaining its sophistication. The objective of this redesign campaign is to create an enhanced interpretation and vision for the Chance collection while maintaining elegance like Chanel N°5 and Coco Mademoiselle before it.

The new design focuses on the full circle moment from the cap to the bottle itself. It is designed to be the least angular shape possible, representing energy and youth.

Collateral: 3D Product Modeling in Cinema 4D, Label Design, Digital and Print Applications